Lane Rewards - The Lane Vineyard



From the 1st June 2023, with every purchase you make online or at The Lane Vineyard restaurant or tasting room, you’ll earn Lane Loyalty Rewards that can be redeemed for discounts online.


For every dollar you spend, earn rewards!


Whether you shop or visit us every month or a couple of times a year, our loyalty program is the perfect way to make the most of your purchases and get even more enjoyment out of your favourite wines.


So why wait? Sign up now and start earning rewards with every sip!



Becoming a Friend of the Lane is easy (and free)! You can join online via the link below or in our restaurant or tasting room.


As soon as you join, you can start earning loyalty rewards for any purchases you make!


Members of our Gathering Club will automatically earn rewards with every visit and online purchase.*


All we need is your full name and email address. We’ll also ask you for your date of birth (so we can send you a birthday treat!) and mobile number, but this is optional information. You can update these details at any time by accessing the Preference Centre, which can be found via a link on the bottom of all emails from The Lane Vineyard.


*Gathering Club members will earn loyalty rewards on online purchases and visits to our restaurant and tasting room, but not on subscription orders


For every $20 you spend online or in our restaurant or tasting room* you will receive $1 in loyalty rewards. These rewards are valid for 12 weeks from the date of issue.


Your rewards are calculated on a daily basis and if you are eligible for a reward or multiple rewards, you will receive these via email the next day. Rewards will be issued as coupons and will list the expiry date clearly on the individual coupon.


Rewards cannot be earned using other rewards as part of the transaction. For example, if you purchase $200 worth of wines and use $20 in rewards, you are only entitled to earn more rewards on $180 of the transaction value.


We will send you an email when you earn a reward. It is important that you don’t unsubscribe to these rewards emails or you won’t be able to know when you are entitled to a reward!


You can also log in to your account and see your rewards in your cart if you have reached the $100 minimum spend.


* You can not earn loyalty rewards during certain sales, on wine club subscriptions, the purchase of gift vouchers and any shipping costs.


Reward coupons can only be redeemed once and they can only be redeemed online at .   


A minimum spend of $100 must be reached in order to redeem each reward coupon.


To redeem a reward online you must be logged into your account using the same email address that you used to set up your account and purchase your original order. As long as you’ve reached the minimum spend, you’ll see your reward coupon appear in you cart when you go to checkout from our online shop. Click on it to redeem!


When can’t rewards be redeemed? Rewards cannot be redeemed in conjunction with selected promotions (such as our EOFY and Festive Sales) – but it’s a great chance to earn them!


We will not be held responsible or liable if rewards are not able to be redeemed for whatever reason. But we will of course do our best to make sure you get all the rewards you deserve!


Unfortunately you won’t earn loyalty rewards when purchasing a gift voucher. Your rewards can’t be redeemed for gift vouchers either.


However, you will earn rewards when you pay using a gift voucher.


Unfortunately you won’t earn rewards on subscription renewal orders.


Your rewards can’t be redeemed for subscription renewal orders either.


However, you will earn rewards on any extra purchases made in our online shop, as well as on visits to our restaurant or tasting room.


Lane Loyalty Rewards are not the only rewards available to our Friends of the Lane!


By joining, you will not only get to earn and spend loyalty rewards. You will also get:


  • A welcome gift
  • A birthday treat
  • Little surprises throughout the year
  • Exclusive offers and information about sales via email, phone and SMS


It’s all part of our Lane Rewards program!


Of course, our loyal Gathering Club members get all of these benefits and more.


Our club is more than just a wine subscription. Not only do members get up to 25% off every order, they also get extras such as invites to members-only events, priority bookings and a twice-yearly complimentary Gathering Experience. Interested in signing up? You can find out more here.


Here are the details for all the Lane Rewards which you can receive upon joining our FREE Friends of the Lane program:


Welcome Reward

– Earn a reward when you first sign up to join our Friends of the Lane mailing list

– Redeem at | Minimum online order $150 | Not valid on gift voucher purchases | Not valid with any other offer


Birthday Reward

– Earn a birthday reward once a year at the time of your birthday

– You will need to make sure you have added your birth date to your profile. We can add this detail for you at any time – just email us at

– Redeem at | Minimum online order $150 | Not valid on gift voucher purchases | Not valid with any other offer | Not valid during sales or on discounted products

– Offer valid for four weeks – two weeks before your birthday and two weeks after


Loyalty Rewards

– Earn loyalty rewards for every dollar you spend in our online store, or when visiting our tasting room or restaurant. Every $20 you spend = 1 loyalty dollar

– Loyalty rewards can not be earned on gift vouchers or wine subscriptions

– Redeem at | Minimum online order $100 | Not valid on gift voucher purchases | Not valid with any other offer

– Offer valid for 12 weeks from initial transaction


Already have an online account with us?

Login now to earn or redeem rewards on your purchase today!

New to The Lane Vineyard website?

Create an account today before you shop and you can start earning right away!

Start earning today

Earning Lane Rewards is easy. Get them whenever you shop, visit us and for every birthday!